My values ​​(IV). Excellence and Evolution

The constant search for excellence and evolution mark the direction of my career. These values, which are intertwined to drive perfection in every action and guide our horizon towards continuous improvement, are fundamental on my path towards a better and more sustainable world.

Excellence is not simply a standard of quality; It is a commitment to constant improvement. In every project, in every company that I lead, I look for excellence like a lighthouse that illuminates the path. It is a standard that encourages us to give the best of ourselves in search of outstanding results. Excellence is not only reflected in the final product, but also in every stage of the process, from conceptualization to execution. It is a value that requires us to overcome obstacles, embrace challenges and overcome our own limitations.

Evolution, on the other hand, is the cornerstone of our progress. It is the understanding that the world is constantly changing and that we must adapt and grow to thrive. Evolution urges us to question the status quo and look for innovative ways to address challenges. As we learn from our experiences, we become improved versions of ourselves, both as individuals and in our companies. Not only our experience, but also that of all humanity. That is why I consider the study of the humanities so important in complement to the sciences.  Only in this way, standing on the shoulders of giants (our ancestors) can we add present knowledge and achieve evolution.

Therefore, progress in search of this evolution leads us to embrace the humanities, new technologies, art, science, engineering, chemistry, etc., and sets out the strategies and approaches that allow us to move towards a future. most promising: to the evolution of our improved species.

The combination of excellence and evolution drives us to raise quality in every facet of our companies and projects. It is a constant reminder that we should never settle for mediocrity, but rather strive for greatness in everything we undertake. Through excellence, we achieve perfection in our actions, while evolution takes us further, into uncharted territory where we discover new ways to innovate and prosper.

I invite you to join me on this journey toward a future of unmatched achievement. Excellence and evolution are the engines that drive our progress, and together, we can overcome the challenges that come our way. If you would like to explore more about these values ​​and how they shape my approach to life and business, I invite you to follow me, both on my blog and on my social networks.